Points

baOnCall.com

For over 20 years, Bill Adams has been providing Internet Services for himself and clients. During this time, certain points continually become a major factor relating to the success of almost every client. Please take the time to read & apply;

the more you understand, the easier it is for you to help us help you.

Selling on the Internet is different... There are 1 Trillion web pages and 150 Million active Web Sites all competing for search position. IF you're going to challenge this competition, there are certain points for sales success!

A Website is a Ship sailing on the Internet Ocean. If your Pilot has no Compass (key & specific objectives) or a Rudder (qualified webmaster), and you're sailing in shallow water (no targeted traffic); it will founder!

You have 30 Seconds to make your offering clear,
then 2 Minutes & 3 Clicks
before the visitor loses interest and leaves.

What Makes a Website Successful?

►

a Demand Product-Service with a Competitive Edge and Sales Control.

►

a Website with an Offering that's Clear in the First 30 Seconds with a strong Conversion Incentive; you have 30 Seconds to generate Interest, then 2 Minutes & 3 Clicks before a visitor "looks and leaves".

►

a Website that's

·	Hosted with fast-load & reliability using a static IP.
·	Optimized to generate free Targeted Traffic from all major Search Engines in the volume-frequency required for cost effective results.
·	Indexed & Search Engine Friendly.
·	*Meta Tagged for Title, Description, Keywords* with Keywords relational to offering found in domain name, page name, header, text & links.**
·	Popular by Search Engine Definition with continuous-sustained Traffic and Back-Links (one-way) from highly ranked content relevant web sites.
·	*Quickly Changeable to accentuate Positives and Minimize Negatives* based upon Results with fresh content.**

Expecting a website to convert visitors to prospects & prospects to customers on the initial visit is a major task requiring proper planning, leadership, organization & controls with Key & Specific Objectives. Websites that Look Great with transitional frames, graphics and pop-ups are most often NOT Search Engine Friendly, and a Website without Targeted Traffic is worthless. One Page Websites or those hosted on a 3rd party domain are most often ignored by Search Engines.

Services ▼

Guaranteed Sales Leads	Banner Ads	Back-Links
Optimization	Keyword Service	About Us

Beware those offering targeted traffic for low rates. How do they do it? ▼

·	Robots using Proxies sending "fake" traffic. These are not real people.
·	Pop-Ups & Pop-Unders using re-directs. Traffic shows in your logs, but these people "*never see your landing page*"!
·	Click Fraud using Robots or People to click on Ads. These people, if they're real, are not interested in your offer, look & leave in seconds.
·	Don't Send. These people simply take your money, then don't send traffic, thinking that their rate is so low, you won't notice or complain.

Points to Consider ▼

Proper Planning, Leadership, Organization & Controls using Key & Specific Objectives with Communication and Delegation, not Abdication.

Your Website must be search engine & conversion friendly with fresh content;

"Use Professional Services", click here

You must have a payment mechanism in place;

Your offering must be clear in the first 30 seconds, or they'll look & leave;

You have 2 Minutes and 3 Clicks before the visitor loses interest and leaves;

If "it's too good to be true", provide a simple, believable explanation, as 9 out of 10 offers on the web are scams, Build Trust;

Website Navigation must be simple and understandable;

Pictures-Illustrations say a 1,000 words, get & hold attention as well as provide a link mechanism. Images should be optimized-compressed for fast load.

Doing the same thing over and over, expecting different results is an exercise in futility;

Recognize your limitations and seek professional help to compensate, if you don't understand, ask and always consider the source. Delegate, don't Abdicate

Build it and they will come is false. You get Traffic in one of 2 ways: work or pay for it; The best website in the world is worthless without targeted traffic in the volume and frequency required.

What's free Website Traffic Worth? Exactly what you paid, ZERO! You need a Campaign targeted to your market and budget, free Traffic does, however, increase your traffic ranking;

Have sufficient working capital for development, marketing and promotion, the best web site on the net is worthless without targeted traffic;

Own or Control the product-service offered; if you don't, look carefully before promoting someone elses at your expense;

Offer a demand product-service with an unrestricted market and competitive edge; minimize the negatives and maximize the positives;

Identify and properly Target your market.

Know & Implement your Competition's strength & exploit their weakness;

Stay Focused on your objective, generate leads, convert leads to prospects, and prospects to clients, follow-up;

Observe & Listen to your Visitors, they Vote with the Buy or Exit Button, and make changes accordingly;

If "it ain't broke, don't fix it";

Words Matter: one word in or out can make the difference between response or exit. Choose your words carefully and minimize boring rhetoric.

There are 3 Kinds of People, which are you?

►	Those that MAKE THINGS HAPPEN...
►	Those that WATCH Things Happen...
►	and, Those that SAY "What Happened?"
so	Lead, Follow or Get out of the Way.